![]() ![]() ![]() WhatsApp Business API can be linked to the corporate website and effectively replace the traditional e-mail and SMS notifications. For instance, educational institutions can notify students of classroom venue changes logistics companies can send real-time status updates of the packages financial companies can send personal and corporate bank account updates to their clients. Now, let’s look at some practical business applications of using the WhatsApp API Broadcast function. Businesses can import the phone numbers to broadcast the messages without being restricted by the number of recipients and the address book requirement.įor more information on the Template Message, please refer to the later sections below. One way to overcome this limitation is to use the Broadcast Message function of the WhatsApp Business API. Further impaired with the limit of 256 contacts will not attract merchants to use a feature with significant limitations. Yet, many customers hardly save business’ phone numbers into their contact lists and simply use a WA.Me Link to send messages without adding their number in advance.Īs a result, there might not be many available target audiences for this Broadcast Message feature. However, the target recipients must add the business’ phone number beforehand to their address books to receive the message correctly. WhatsApp Business also comprises the Broadcast Message feature, allowing businesses to send these blast texts to a maximum of 256 WhatsApp users. imBee allows users to distribute and assign customer inquiries to the appropriate personnel to answer, letting topic experts answer particular questions correctly. ![]() The multiple-user login function from WhatsApp Business API and the routing function from imBee's One Team Inbox can solve this issue. The multi-login feature can help since businesses will simply need to have a single account.įurthermore, specific inquiries from customers might require the knowledge of certain team members to answer. Multinational companies usually minimize their human labor costs by outsourcing customer service functions or setting up overseas teams. No matter where the agents are, business team leaders can keep track of each team member’s working progress and their overall performance. It enables agents from different locations to take over the conversations and work around shifts under different time zones. In addition, this feature facilitates collaboration across time zones and locations. To elevate the enterprise experience, WhatsApp Business API supports multiple logins through the same phone number, allowing numerous chat agents to manage incoming WhatsApp messages simultaneously. Most of imBee’s customers also stated that they prefer to use WhatsApp Business API to WhatsApp Business due to the improved brand image that this feature helps portray. To reassure existing and potential customers and maintain a degree of legitimacy, these corporations should opt to use the official WhatsApp Business API account to obtain the verified badge. The brand names of large industry powerhouses are highly recognized and well-known. Hence, customers communicating with a badged account gives them the confidence to avoid scams or get false information from fake accounts. The green tick label beside the brand name signifies that this WhatsApp account has been officially certified and truly represents the brand. The Business Profile page of WhatsApp Business API contains critical business information, such as the company name, business type, brand description, business hours, company address, company website, and company email. This official verification badge strengthens the customer’s trust and confidence in the company’s brand and validity. The WhatsApp Business account will get a green tick label displayed next to the brand name if the application is successful. Companies who use WhatsApp Business API can directly apply to WhatsApp to receive their business account verification. ![]()
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